A prompt goes up: something in your pocket right now, a place you've visited that nobody else has, a word that describes your mood today. Everyone types one answer in secret on their own phone. The trick is that you are not answering for the room, you are answering for yourself. The question is never what everyone else likes, it is what nobody else will think of.
Once the answers are in they land on the shared screen together, grouped by whoever wrote the same thing, with the matching ones growing bigger. Nobody has scored yet, so the room gets to read them cold and work out for itself where it diverged. Then you score the round and the unique answers light up.
Every group of matching answers is worth 1000 points, split evenly between everyone who wrote it. A unique answer keeps the full 1000, a pair takes 500 each, and if five people all wrote dog they take 200 each. The rarer your answer, the more it pays, so a room that thinks alike still scores, just not much.